High-brightness A.I. Aqua fuses smart-tech energy with athletic optimism.
What color is A.I. Aqua?
A vivid blue-green between lagoon teal and electric cyan—cool, fresh, and highly legible on screens thanks to its brightness.
Why was it chosen as Color of the Year
- Rise of AI, wearables, and performance tech needs a fast, intelligent signal color.
- Digital fitness, gaming, and streaming thrive on energetic tones.
- Conveys optimism, movement, and forward momentum.
A.I. Aqua values (HEX/RGB/CMYK/CSS copy)
- Coloro:
098-59-30 - HEX:
#00A7BA - RGB:
0, 167, 186 - CMYK:
100, 10, 0, 27 - CSS:
--wgsn-2021-ai-aqua: #00A7BA;
color: #00A7BA;
background: rgb(0, 167, 186);
Warm or cool? Compared to nearby hues
Decidedly cool. Brighter and greener than Tiffany-inspired mints; more tech-forward than lagoon blues. The slight green note helps it pop on dark bases.
Why does it feel premium? (Psychology & vibe keywords)
- Speed + intelligence: reads like LED indicators and data streams.
- Cleanliness: aligns with medical/tech cleanliness cues, implying reliability.
- Urban sport: perfect for activewear and kinetic graphics—hardcore yet modern.
4 palettes (fashion/home/brand/UI)
- Performance sport:
#00A7BA/#0F172A/#E2E8F0/#22D3EE/#F97316 - Light interior:
#00A7BA/#F8FAFC/#6B7280/#0EA5E9 - Tech brand:
#00A7BA/#0B1220/#F8FAFC/#FACC15/#2563EB - UI highlight:
#00A7BA/#111827/#E5E7EB/#CBD5E1/#38BDF8
How to use it (home/fashion/print/web)
- Home: best as accents—pillows, lamps, chair legs—paired with gray-white woods.
- Fashion: shells, sneakers, trims; ground with black/gray/white layers.
- Print/packaging: ideal for tech, sport, health; orange or lemon-yellow make energetic contrasts.
- Web/UI: buttons, labels, alerts; on dark bases keep it pure, on light bases dial saturation down to avoid glare.
Pitfalls to avoid
- Large solid areas can glare—soften with texture or lower brightness.
- Print can skew green/dark—proof; fluorescent inks needed for true pop.
- Saturated red complements can vibrate—choose orange/gold for steadier contrast.
- Provide redundant cues (icons/text) for accessibility and color-vision variance.
FAQ (4 questions)
Q1: Official values? Coloro 098-59-30, HEX #00A7BA, RGB 0, 167, 186, CMYK 100, 10, 0, 27.
Q2: Primary or accent? Best as an accent, but in dark mode it can serve as a shell color; on light bases reduce saturation or use sparingly.
Q3: How to push the tech feel? Pair with charcoal, silver, neon lines, or glassmorphism; add motion particles or light streaks.
Q4: Tips for sport brands? Use on main buttons, chest marks, or outsole lines; pair with black/orange or black/neon yellow for pro, speedy contrast.