Pantone Color of the Year 2022: Very Peri

Pantone’s 2022 pick, Very Peri (PANTONE 17-3938), blended periwinkle blue with a violet-red undertone to bridge digital optimism and human warmth.

What color is Very Peri?

• Periwinkle base: cool blue with a soft violet edge, mid-value and clear.
• Feels lively but not electric; more modern than pastel lavender.
• Carries a slight red note that keeps it approachable and less icy.

Why it was chosen as Color of the Year

• 2022 buzzed with metaverse, gaming, and digital craft—periwinkle linked screens and 3D visuals.
• The red-violet hint humanized it for lifestyle, beauty, and consumer brands.
• Works in gradients, glows, and motion, making it versatile for UI and campaigns.

Very Peri values (HEX/RGB/CMYK/CSS copy-ready)

• HEX #6667AB
• RGB 102, 103, 171
• CMYK 67, 60, 0, 0
• CSS color: #6667AB; / --pantone-2022: #6667AB;

Is it warm or cool? Compared with close neighbors

• Base is cool, but the violet-red undertone adds warmth versus pure blue.
• Versus lavender (#9CA3E5): Very Peri is deeper and more saturated—better for UI accents.
• Versus royal blue (#3B5BBB): Very Peri is softer and more playful, less corporate.
• Versus purple (#7C3AED): Very Peri is cooler and fresher, less moody.

Why it reads premium (color psychology & mood keywords)

• Keywords: imaginative, futuristic, playful, warm-tech, creative optimism.
• The dual-temperature mix feels layered; gradients and soft glows elevate it.
• Pairing with tactile materials (linen, vellum, brushed metal) balances digital shine.

4 palettes (Style / Home / Brand / UI)

• Style: #6667AB / #F5F3FF / #1F2937 / #EAB308 / #22D3EE
• Home: #6667AB / #E7E7F5 / #9CA3AF / #F1E4D8 / #8F7A66
• Brand: #6667AB / #0F172A / #E5E7EB / #CBD5E1 / #FF8FA3
• UI: #6667AB / #0B1220 / #94A3B8 / #22D3EE / #EC4899

How to use it in different scenes (Home / Style / Print / Web)

• Home: Small furniture, textiles, or art accents; ground with oat/greige so it stays soft.
• Style: Peri knits or outerwear with charcoal/cream bases; silver or pewter hardware keeps it sleek.
• Print: Use as hero blocks or gradients; metallic violet foil or vellum overlays add depth.
• Web: Ideal for gradients, CTAs, chips, and chart focus states; keep body text in dark charcoal.

Pitfalls to avoid

• Pairing only with cold grays—add a warm neutral to prevent sterility.
• Overusing neon cyan/magenta alongside it; it can slide into “gaming neon.”
• Setting body text in peri on light backgrounds; contrast is too low.
• Relying solely on flat fills; add grain or soft shadows for richness.

FAQ

• Q: Is Very Peri the same as lavender? A: No, it’s deeper and bluer, so it carries more energy and contrast.
• Q: Can it work in enterprise contexts? A: Yes with disciplined use—pair with navy/charcoal bases and let peri handle highlights.
• Q: How do I make it feel less “gaming”? A: Use warmer neutrals, tighter gradients, and avoid neon companions.
• Q: Dark mode safe? A: Works well as accent on deep charcoal/navy; keep main surfaces dark for readability.

Trademark note

Pantone® is a trademark of Pantone LLC. This article is informational and not affiliated with Pantone.