Soft, tranquil Digital Lavender connects digital calm with emotional wellbeing.
What color is Digital Lavender?
A cool-leaning light purple with a touch of gray. Bluer and more modern than classic lavender, bright enough for interfaces while staying gentle.
Why was it chosen as Color of the Year
- Reflects the rise of mental wellness, meditation, and slower living.
- Gives digital products a kinder, human tone.
- Purple links naturally to virtual/metaverse worlds—dreamy but still futuristic.
Digital Lavender values (HEX/RGB/CMYK/CSS copy)
- Coloro:
134-67-16 - HEX:
#ADA7CB - RGB:
173, 167, 203 - CMYK:
15, 18, 0, 20 - CSS:
--wgsn-2023-digital-lavender: #ADA7CB;
color: #ADA7CB;
background: rgb(173, 167, 203);
Warm or cool? Compared to nearby hues
Cool with softness. Less sweet than pink-lilac, lighter than true lilac, and warmer than pale blue thanks to the purple note—good for large backgrounds.
Why does it feel premium? (Psychology & vibe keywords)
- Calm + care: low saturation and cool tone reduce anxiety.
- Soft tech glow: echoes the gentle light of screens and glassmorphism.
- Inclusive neutrality: reads gender-neutral and cross-category.
4 palettes (fashion/home/brand/UI)
- Relaxed fashion:
#ADA7CB/#0F172A/#C7D2FE/#F8FAFC - Quiet interior:
#ADA7CB/#E5E7EB/#475569/#EEF2FF - Brand aura:
#ADA7CB/#111827/#38BDF8/#22D3EE/#F8FAFC - Soft UI:
#ADA7CB/#1E293B/#E2E8F0/#FDE68A/#10B981
How to use it (home/fashion/print/web)
- Home: bedding, curtains, or rugs as calm bases; pair with fog white and light woods.
- Fashion: knits or sweats as main pieces; ground with gray/white denim and silver or clear accessories.
- Print/packaging: great for wellness, fragrance, tech—lift with silver or soft mint.
- Web/UI: backgrounds or cards; text in deep navy. Add grain or blur gradients to avoid flatness.
Pitfalls to avoid
- Flat fills can look bland—layer texture or noise.
- Clash risk with saturated reds/oranges; buffer with charcoal or muted pinks.
- In print, purple can skew blue; proof before runs. Screens vary, so test on devices.
- Ensure UI contrast; outline or shadow CTAs/links when needed.
FAQ (4 questions)
Q1: What are the official values? Coloro 134-67-16, HEX #ADA7CB, RGB 173, 167, 203, CMYK 15, 18, 0, 20.
Q2: Which industries fit? Meditation/audio, health tech, fragrance/beauty, education, and community products needing a gentle mood.
Q3: How to make it feel more techy? Pair with silver, cool whites, glassmorphism/blur, and light blue or electric-cyan gradients.
Q4: Can it be a brand primary? Yes—create light/dark variants for different touchpoints to maintain contrast everywhere.