Expressive magenta Orchid Flower carries bold confidence and drama.
What color is Orchid Flower?
A saturated red-violet between magenta and rose purple. Deeper than hot pink, brighter than grape, with undeniable stage presence.
Why was it chosen as Color of the Year
- Signals post-lockdown self-expression and a return to in-person energy.
- Perfect for fashion, beauty, and art experiences that need to grab attention.
- As a digital accent it instantly builds brand recall.
Orchid Flower values (HEX/RGB/CMYK/CSS copy)
- Coloro:
150-38-31 - HEX:
#A0346C - RGB:
160, 52, 108 - CMYK:
0, 68, 32, 37 - CSS:
--wgsn-2022-orchid-flower: #A0346C;
color: #A0346C;
background: rgb(160, 52, 108);
Warm or cool? Compared to nearby hues
Warm red-violet. Richer than magenta, livelier than burgundy. Compared with wine tones it feels more vivid, making it great as a hero or punchy accent.
Why does it feel premium? (Psychology & vibe keywords)
- Dramatic confidence: high saturation signals boldness.
- Feminine power: reads elegant yet strong.
- Luxury accent: pairs beautifully with metallics and velvet textures.
4 palettes (fashion/home/brand/UI)
- High-street fashion:
#A0346C/#111827/#F2E8CF/#D9D3FF - Artful interior:
#A0346C/#0F172A/#E5E7EB/#F8FAFC/#C084FC - Brand magnet:
#A0346C/#0B1220/#F59E0B/#FECDD3/#CBD5E1 - UI accent:
#A0346C/#1E293B/#E2E8F0/#FBBF24/#22D3EE
How to use it (home/fashion/print/web)
- Home: accent walls, cushions, or art prints; pair with fog white, deep green, or metallics.
- Fashion: gowns, velvet, lip colors, or accessories; ground with black/gray/nude basics.
- Print/packaging: as main background or headline color; combine with gold foil, soft coral, or silver.
- Web/UI: CTAs and logos thrive; use dark or light neutrals as bases and keep whitespace to reduce fatigue.
Pitfalls to avoid
- Large flat areas can overwhelm; break into panels or add texture.
- Screens may push it neon—dial saturation down or add dark-violet shading.
- Print can skew red/dark—proof and tune ink density.
- Direct complements (saturated greens) can vibrate; buffer with gray/off-white.
FAQ (4 questions)
Q1: What are the official values? Coloro 150-38-31, HEX #A0346C, RGB 160, 52, 108, CMYK 0, 68, 32, 37.
Q2: Which brands fit? Beauty, fashion, art/culture, events—any brand seeking expressive individuality.
Q3: How do I tame the saturation? Drop saturation 5–10% digitally or add soft-noise; pick matte stocks, fabrics, or suede textures physically.
Q4: Can it be a UI primary? Best as an accent or gradient anchor; pair with dark bases and light text for contrast.