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WGSN x Coloro Color of the Year 2020: Neo Mint

WGSN
Coloro
Color of the Year
2020
Neo Mint
UI
fashion
future
2019-06-15
WGSN x Coloro2020
Neo Mint
A clean, oxygenated mint green that merges science, tech, and nature.
#A7DCA2
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Clean, oxygenated Neo Mint blends tech optimism with nature's freshness.

What color is Neo Mint?

A soft mint green with a slight blue cast. Less sugary than typical mints and more clinical-clean—think “plants in a lab” rather than candy.

Why was it chosen as Color of the Year

  • Symbolizes science-forward, health-aware optimism.
  • Gives tech products a friendly future look without feeling cold.
  • Taps into sustainability and breathable aesthetics as green trends return.

Neo Mint values (HEX/RGB/CMYK/CSS copy)

  • Coloro: 065-80-23
  • HEX: #A7DCA2
  • RGB: 167, 220, 162
  • CMYK: 24, 0, 26, 14
  • CSS:
--wgsn-2020-neo-mint: #A7DCA2;
color: #A7DCA2;
background: rgb(167, 220, 162);

Warm or cool? Compared to nearby hues

Cool-leaning mint. Bluer and calmer than pastel greens; clearer and less sweet than macaron mints. Compared with dusty greens it feels more techy and crisp.

Why does it feel premium? (Psychology & vibe keywords)

  • Future lab: cool green plus blue hint = safety and innovation.
  • Clean calm: evokes medical/SPA/airiness cues for trust.
  • Neutral modern: genderless and minimal, fitting wellness and futurist brands.

4 palettes (fashion/home/brand/UI)

  • Future active: #A7DCA2 / #F8FAFC / #94A3B8 / #0EA5E9 / #EF4444
  • Fresh interior: #A7DCA2 / #E2E8F0 / #0F172A / #D6D3D1
  • Trustworthy brand: #A7DCA2 / #111827 / #FBBF24 / #22D3EE / #F5F3EF
  • Friendly UI: #A7DCA2 / #0B1220 / #E5E7EB / #38BDF8 / #FACC15

How to use it (home/fashion/print/web)

  • Home: walls or bedding with light gray, concrete, and wood for a breathable feel.
  • Fashion: activewear or spring knits; pair with white, gray, or navy for longevity.
  • Print/packaging: ideal for health, tech, beauty; add silver or coral to avoid sterile vibes.
  • Web/UI: works as light backgrounds or empty states; keep text in dark gray/navy for contrast.

Pitfalls to avoid

  • Over-bleaching looks weak—add a touch of blue-gray or coral for depth.
  • Print may shift yellow/blue—proof it; fluorescent intent needs spot inks.
  • Direct clashes with saturated reds can muddy; choose soft coral or deep blue instead.
  • Large light UI areas need structure—use hairlines or shadows to define layers.

FAQ (4 questions)

Q1: Official values? Coloro 065-80-23, HEX #A7DCA2, RGB 167, 220, 162, CMYK 24, 0, 26, 14.

Q2: Which brands fit? Health tech, medical, sustainability, wellness, skincare, and future-forward products.

Q3: How to avoid “toothpaste vibes”? Lower brightness, add foggy grays or sand as base tones, then use coral/navy accents.

Q4: Can it be a primary UI color? Yes—just guard text contrast; keep light/dark variants for switching themes.

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